What Is Blogger Outreach And How To Do It Right?

Isn’t it baffling how sometimes you witness a new blog rise in growth and success exponentially and unexpectedly?

Yet, here you are, churning out content to just a handful of readers while another blogger creeps out of the woodwork and establishes themselves in a matter of months.

You may find yourself comparing your blog to theirs but the difference is barely visible. Your content may even be a notch better.

So why haven’t you seen the same kind of growth?

Content is king, right? If you show up, they’ll come, right? For the most part, that’s true. The biggest difference between you and those bloggers who suddenly experience a meteoric rise boils down to one simple fact.

They are being supported by other bloggers who already have an audience and a voice to promote others. They are being supported by the number of links that are hitting their content. And the number is rising.

They’re simply implementing a blogger outreach system that has given them the boost on search engines and social media you desperately need.

If you want to experience a similar kind of growth, now is the perfect time for you to stick around and learn how to successfully reach out to established bloggers to supplement your growth and success online.

What Is Blogger Outreach?

In simple terms, blogger outreach is a means of marketing your blog or website by connecting and collaborating with established bloggers and internet marketers in your niche. It is an accelerated method of exposing your brand to a pre-existing audience and establishing a name for yourself through association with these popularly known bloggers.

We’ve seen this strategy implemented in many areas of marketing in the real world with amazing results.

With time, the traditional outreach system has been adapted and (almost) perfected into what is now known as blogger outreach.

Why Is Blogger Outreach Important?

Now that you have an understanding of what is blogger outreach, I would love to bring your attention to the phenomenal benefits and importance of this marketing system.

1. It Provides Stronger Metrics

Page rank, domain authority, trustworthiness and a host of other metrics like the increase in sessions and unique visitors will most likely occur when people learn of your content and blog through blogger outreach. More eyes and visibility of your content easily translates into more subscribers, more interactions and more sales!

2. Improved Rankings

A direct effect of the abovementioned improved metrics is more visibility on Google and other search engines. Something you absolutely cannot ignore is the importance of organic traffic and long tail keywords because they can go a long way in helping you build an authoritative blog that stands the test of time. In fact, improved rankings simply add to the amount of new people who will discover your work which is what 99% of bloggers aspire to accomplish.

3. Word Of Mouth

A simple but effective marketing tool that has stood the test of time is word of mouth marketing. People have the tendency to just talk about their experiences. If you have a ton of awesome content and services, the people who are exposed to that through blogger outreach are going to spread the word with their friends and family. Marketing can really be that simple!

4. Build Your Brand Presence

Whether you’re working under a business name or your own and no matter what you blog is about, you are a brand and it is essential that you treat yourself as one. Being a brand dictates that you establish authority and trustworthiness while regularly placing yourself in front of your audiences’ eyes. There’s no better way of doing that then by having other people talk about your brand – especially popular and successful bloggers on the net which is why blogger outreach is the way to go.

 What Is Important When Doing Blogger Outreach?

Like anything you try in life, what you put in usually determines what you get out. The entire purpose of conducting blogger outreach is to improve your social standing in a niche while improving your blog or websites SEO metrics.

You have to acknowledge that this is a two-way street and in order for you to successfully pull this off regularly, you have to add value to gain value. With that being said, let’s go over a few important factors you ought to consider when doing blogger outreach.

1. Understand That This Is An Organic And Natural White Hat Link Building Strategy

I’ll be honest and admit that blogger outreach is not exactly an overnight success strategy. A lot of time and effort goes into successfully collaborating with another blogger and getting them to notice you but the end result is worth it.

When they send a backlink to you, especially a Do-Follow link, it could be tremendously beneficial to your domain authority going into the future. White hat link building strategies like this one often have an indefinite lifespan that preserves your growth as Google continues to dish out algorithm upgrades.

A slow but steady approach to link building can often be the most lasting approach.

2. Be Passionate, Qualitative And Honest

Passion is infectious. It inspires people to trust in you and what you stand for. When I’ve reached out to bloggers in the past, I wanted to let them know exactly who I was and how invested I am in that particular niche. It’s not just about the metrics because you’re dealing with human beings on the other side of the screen.

Engage their emotions honestly and they will rationalize and give themselves more of a reason to work with you. Express how working with them could be vastly beneficial for their audience, it’s imperative that you do.

3. Provide Value – Give To Get

If what you have to provide is simply outstanding, most influential bloggers will feel open to collaborating with you and sharing what you have to offer. At the end of the day, you wouldn’t promote or recommend someone or something that could reflect poorly on you.

Before you even consider hitting send on your outreach email, ensure that what you have to offer provides value to that individual and his or her readers. Place majority of the focus on how it can benefit them for sharing your content and services.

 A Step By Step Guide On How To Conduct Blogger Outreach Successfully

1. Identify Your List Of Prospective Bloggers

When it comes to finding the right type of bloggers to reach out to, my advice would be to ensure that whoever you find is within your niche, has some kind of a following and is considered a top-notch figure in that particular niche.

You can do this in many ways such as scouting social media for influential bloggers.

However, I would ideally start by breaking down your niche into a bunch of topics and questions.

Enter each item on your list into Google and go through the first 2 pages of Google. Identify the bloggers who meet your requirements and make a note of them.

A similar technique can be used by inputting a search term into BuzzSumo and the results with the most social media shares can give you a great idea of the bloggers people gravitate towards in that niche.

Roundup posts consisting of a list of the top blogs in your niche could also be a great starting point, especially those bloggers who accept guest post submissions. On average, it is advised to compile a list of 30 bloggers. Out of 30, if you score even 8 successful connections, that’s going to be hugely beneficial.

2. Divide Your List Based On Research

From the list of 30 or so bloggers you’ve found, I want you to divide that list based on a number of factors such as social media following, unique visitors and traffic statistics, domain authority and overall authority in a niche.

Those who fall into the higher numbers obviously require more work and effort to work with them whereas bloggers on the lower tier are more susceptible to collaboration with you.

Here’s a suggestion – Do some research on whether the niche you’re targeting is more social media orientated or organic SEO based because this can help you determine how to divide your list.

If social media presence is the best metric, focus on bloggers who have audiences ranging in the 5 – 10K or more range. If it’s domain authority, I would suggest placing more emphasis on those blogs with a domain authority in the 30s and above first before working your way down the ladder.

3. Draw Up A Value-Based Plan Of Action

Before reaching out to bloggers, you absolutely have to get all your ducks in a row. For one, you need to identify your unique selling proposition.

What are you going to offer to these bloggers that will instantly grab their attention because it can add value to their blog and audience?

• Is it an infographic to complement their article?
• A long form piece of content that expands on something that individual has blogged about?
• An eBook?

Whatever it may be, have it figured out and be distinct.

Secondly, you need to establish what you want to get out of it – a shout out, a guest posting opportunity or a backlink on one of their largely popular articles?

4. Reach Out

Based on the above, construct an outreach email that, most importantly, highlights what the individual you are contacting has to gain and then conclude with your request.

Introduce yourself, genuinely compliment something they’ve created and then impress him or her with even a link to your highest quality work.

What you always want to keep in mind is that people are busy.Nobody wants to read a long essay. Keep your outreach email short, sweet and to the point.

5. Close The Deal

Make it incredibly easy for that person to link or send traffic to your blog by making use of the value-based plan of action we discussed above. Keep in mind, this could be the start of a long-term relationship so definitely thank them graciously.

Open the doors for a future collaboration, share some ideas or simply offer help if ever needed. You’d be surprised at how wonderfully helpful and genuine bloggers can be as you get to know them.

The blogosphere comes with many opportunities for building great relationships, don’t let that slip through your fingers.

Wrapping It Up

Once you’ve successfully established a number of connections and successful outreach attempts, continue to establish your brand and authority by regularly showing up with amazing content and passion for your niche.

In time, what you’ll find is that people reach out to you in hopes of collaborating and growing into larger online entities. If you put in the work now, you’ll reap the benefits in the future and your blog will soar like never before.