Creating relationships with a-list publishers is a long process that needs dedication. Even when the relationship with marketing managers and editors is established it needs to be constantly maintained.
Gather insights about what’s happening on your site. Improve your SEO strategy and keep up with the algorithm changes and latest standards. Keep your titles and metadata fresh and mark the outdated content.
The best way to grow brand awareness is through the blog. Great content will bring you closer to your customers, make you recognized by the peers in industry and open new collaboration opportunities.